Get in touch
devrajx05@gmail.comBengaluru, IST, --:--

Devraj Singh, Senior Web Developer, UX & SEO.Hola,

Tools and skills: Figma, UI Design, Illustrator, Canva, Graphic Designing, Framer, Wix, Wireframing, Miro, Notion, Prototyping, Google Forms, UX, Claude Code, Higgsfield, Perplexity, OpenArt, VS Code, Smooth Scrolling, GSAP, HTML, CSS, JavaScript, On page SEO, React, Next.js, Three.js, Technical SEO, Python, Tailwind CSS, Bootstrap, Off page SEO, Shopify, WooCommerce, Razorpay, GEO, WordPress, Elementor, Google Search, AEO.

About me

Good products lose value in the gaps between design, engineering and growth. I work across all three: I frame the problem, design the interface, build it, and make sure search engines and AI answers can find it.

Three years in, I’m a Senior Web Developer at Fraction Frames who also does UX and SEO. I joined in 2023 as a Web Developer and now lead 16 people, a remit most reach in ten years, owning each project from the first product call to launch.

People I’ve led
16
Years of experience
3+
Live products delivered
23+

Off the clock

  • Chess
  • Gym
  • Books
  • Cafes

What I do

  • Product & UX design

    I start with the problem, not the screen, then take flows and interfaces in Figma to a state a team can build without guessing.

    • UX, flows & wireframes
    • UI design in Figma
    • Brand & visual design

  • Design engineering

    I build what I design, so nothing is lost in hand-off, and clients can keep editing it long after launch.

    • Shopify, WordPress, Framer & Wix
    • HTML, CSS, JavaScript, Tailwind
    • GSAP & scroll-led motion

  • Growth: SEO, GEO & AEO

    A product nobody finds has failed. Search is part of the design, including the AI engines that now answer questions directly.

    • On-page & technical SEO
    • Off-page SEO
    • GEO & AEO for AI search

  • Team leadership

    I run a team of 16 and lead projects alongside other agencies, which means setting the quality bar and keeping work moving.

    • Leading designers & developers
    • Multi-agency projects
    • Planning & delivery in Notion

How a project runs

  1. FigmaDesign

    Layouts and interactions designed first, reviewed together before any code is written.

  2. CodeBuild

    Built in the platform that suits the client, keeping the design intact down to the spacing.

  3. SearchOptimise

    On-page, technical and off-page SEO, plus GEO and AEO so AI search can cite the site.

  4. LaunchHand over

    Templates the client can edit themselves, so small changes don’t need a developer.

Selected projects

9 selected from 23+ delivered and live.

See all the work

Case studies & playground

All case studies The playground
  • Itiner, Case study: A travel app built around one question: you reached your destination, so why do you feel lost?
  • Indian Railways, Case study: Getting a ticket at a crowded station shouldn’t mean missing the train.
  • Pecunia, Case study: We pay digitally every day, but how do we keep it in check?
  • SFW-24, Case study: What Monday.com and Bitrix24 get wrong, and a project dashboard that tries to fix it.
  • Workspace Hub, Playground: How far can one screen go? A workspace that puts search first, then uses a single solid colour to pull the eye to the one task that matters.
  • Property Portfolio, Playground: Dense financial data in a calm palette: can a property manager read the health of a portfolio at a glance, without it feeling like a spreadsheet?
  • Navigator, Playground: A product page reduced to one phone and one number, testing how little a launch page needs to say.

Let’s build your next site

Hiring for Web Dev, UI/UX, Branding, SEO + AEO + GEO or a product role? Tell me about it.

devrajx05@gmail.com
Email meBook a callWhatsApp