A resort, a coffee brand and a supper club hosted at home. All three sell a feeling before they sell a booking, so the design problem is the same: build desire first, then make the next step effortless.
Sree Raaga is a resort near Bengaluru airport that does a lot at once: villas and rooms, weddings, corporate offsites, coworking and day outings. The site has to feel like a retreat while sending each kind of visitor to the right place.
Key decisions
Treated one resort as several products: stays, weddings, offsites and day outings each get their own path from the first menu.
Turned six reasons to choose the resort into six next steps, so persuasion always ends in an action.
Kept Book a room, Enquire and Call us within reach, since high-value bookings often end in a conversation.
Built pages around searches for stays near the airport, meeting people at the moment they need the place.
Araba is a specialty coffee brand built on Indian heritage, and its site speaks to two people: the guest looking for a café and the investor looking at a franchise. The brand had to stay warm for one and credible for the other.
Key decisions
Designed for two audiences at once: guests looking for a café and investors assessing a franchise.
Built the brand story around origin, giving a coffee brand something competitors can’t easily copy.
Gave franchising its own route and call to action, so the business goal never competes with the guest experience.
Kept it in WordPress, so the team can update menus and stories themselves.
Vaazhai Table is a supper club that seats ten strangers at a time for a two-hour evening of food, stories and art. Tickets sell out, so the site has to explain something unfamiliar quickly and keep people following for the next table.
Key decisions
Made ticket status the first thing you see, and gave sold-out visitors something to do: follow for the next table.
Told the evening step by step, because an unfamiliar format has to be understood before it can be bought.
Put reviews and press close to the offer, since strangers need proof before joining a dinner in someone’s home.
Wrote FAQs around first-timer worries, answering them before they become reasons to leave.
